Podcasting and Social media units 5 and 7

Part one– The Podcast Problems  


Radio 1 currently have terrible ratings for their breakfast show. Create a 5-minute radio segment that showcases your journalism skills. You should create an entertaining segment that would interest Radio 1 listeners.Consider jingles and music.


I thought that Radio 1 would be best to research into and solve as it is a radio I listen to the most and it targets a wide range of ages and backgrounds. I regularly listen to their breakfast show so I can develop a good idea of what could be included in this radio segment

There are five audio-based podcast problems. You must pick ONE of the problems below to solve and write a 300-word justification explaining your reasons. You can also include initial research into your podcast channel. You will be required to fully research your chosen podcast channel. The problems are: 

The BBC is looking for new content to fill a 5- minute podcast slot and they want you to promote it on social media. Choose from the following: 

  • An entertainment podcast. It should include chat and can feature games, for example, Scott Mills ‘Innuendo bingo’ on BBC Radio 1. You might also have audience phone ins/interviews and music snippets. 
  • A Drama podcast. This podcast should be fictional and could be episodic like ‘The Arches’ on BBC 4 or could be a stand-alone short story. You should include sound effects/music and try to get a variety of voice actors. 
  • Live sports podcast. This should be a discussion-based podcast for example ‘Football Daily’ on Radio 5 Live and should include at least one guest. 
  • A News podcast. This should be the top stories of the day. This should be factual and presented formally, for example, ‘Global News Podcast’ on BBC News. 
  • A health and fitness podcast (Including mental health.) This should be on a specific topic and should contain checked facts and figures. You can also include a relevant interview. For example, BBC 4, ‘Inside Health.’ 

Podcast ideas

Name – “amidst the chaos”


Ice-Making Mini-Submarines Is The Latest Idea To Refreeze the Arctic (forbes.com)

Steps you can take to reduce the effects of climate change – help cut greenhouse gas emissions (coolantarctica.com)

COVID-19’s Long-Term Effects on Climate Change—For Better or Worse – Coronavirus Coverage (columbia.edu)

Wild animals are clawing back the planet during coronavirus lockdowns – from deer in subway stations to pumas in streets – The Sun – although you have heard of … we have lost … Animals that went extinct in 2020 and the ones that could disappear after 2021 | Metro News Heart-Wrenching Video: Starving Polar Bear on Iceless Land | National Geographic – Bing video Climate Change Animation Shows Devastating Effects – Bing video If Animals And Humans Roles Are reversed – Bing video Four Decades of Sea Ice From Space: The Beginning | NASA Frozen fish tank and icicles on a ceiling fan: Shocking photos of Texas winter storm | The Independent

https://www.campaignmonitor.com/resources/knowledge-base/which-social-media-platform-is-best-for-marketing-a-business/ https://hunterandscribe.com/the-pros-and-cons-of-cross-posting-between-facebook-and-instagram/ http://seo2.onreact.com/twitter-resources

Part two- Podcast and Sound Glossary  

Studio sound recording and location sound recording, stationary and moving sound, Foley, Ambient sound, sound effects, music, drama dialogue, contrapuntal sound.  


The majority of the sound is recorded in the studio; but there might be times when this isn’t always the case, such as vox pops, live events and interviews.

You might also need to record jingles, music, sound effects etc. outside the live recording to add in or ‘mix’ during your live recording.

There are many sound terms in radio; here are some important key sound terms.

Stationary Sound- Comes from a person or an object that is not moving. The sound of a stationary object has a constant quality, the pitch and volume stay the same because the microphone is picking up the sound from the same spot.

Moving Sound- Comes from a source that is moving in any direction from the point where the sound is being recorded.

Studio Recording- Where sounds are recorded in a recording studio or radio station this can be used to capture voice-overs. Recording in a studio is often more optimal for radio. The sound quality is much clearer and distinct.

Location Recording- Recording on location means exactly as it sounds, it tends to be a location that isn’t specialised for sound optimisation so there are certain things you can use to get the best.

Drama Dialogue- Dialogue between characters on set, this can be captured without obvious tie mics. This is where boom mics are used, there are normally one or more boom operators in order to capture the dialogue. This type of drama dialogue can be seen in radio dramas like The Archers.

Foley- Reproduction of everyday sound effects that are added as you go along to enhance audio quality.

YouTube clip on Foley:https://www.youtube.com/embed/oNhRdK14_ds?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en&autohide=2&wmode=transparent

Sound Bridge- Continuity technique to create smooth transitions between tracks. The sound from next track is heard before the last finishes. Commonly seen in transitions from song to presenter.

Mixing- An electronic device that permits the combining of a number of inputs into one or more outputs. Mixers commonly provide a variety of controls- tone, volume, balance and ‘effects’.

Feedback- By a regeneration of sound leaving a speaker and entering a microphone. This tone – a sustained shriek – is a self-perpetuating cycle that can be stopped by decreasing volume or moving away from the speaker.

Absorption- The tendency of sound waves to be soaked up by soft surfaces.

Reflection- A term that describes the amount of sound “bouncing” off hard surfaces.

Ambient Noise- From any source – that affects the listener’s ability to hear what is produced by a sound system. Machinery, a hum of lights, traffic, etc.

Breaking News- Interruptions of regular or planned programming for recently-occurring events as reported by a news organization or radio broadcast.

Crossfade- The technique where a DJ, producer or engineer fades out the outgoing track at the same time as fading in the new track.

Jingle- A produced programming element usually in the form of vocals to accompanying music often produced in-house to identify the show, DJ or the station.

Ramp- An intro to a piece of music.

Spot Advertising- A commercial or commercials run in the middle of or between programs.

Tape Sync- An interview conducted by phone and recorded in both locations, with the two recordings to be mixed later.


Part three- Research 

 (primary research, secondary research, quantitative and qualitative research) 


How to Promote Your Podcast With Instagram: Tips & Tactics (thepodcasthost.com) 

How to Promote Your Podcast on Instagram – Later Blog 

Which social media channel is the best to promote your podcast? | Wavve 

Promoting your podcast is important in helping you reach new audiences from outside of your own social circle. There may well be people halfway across the world that are looking for a podcast exactly like yours. If you want your podcast to be successful, you can’t wait for listeners to show up on their own. You’ll have to market your show in other ways, such as social media. Social media is a powerful tool to reach your audience (so they stay connected with your brand) and attract new people. 

Although the podcast itself is publisheded on youtube i decided to promote it on instragram.why…

There may also be people halfway across the world who have heard your podcast and want to reach out. Having a platform for your audience to interact with you helps you develop and grow you show. 

This is all a part of audience engagement and testing, and you can find out more about how to have your audience help you grow your show However, it’s hard to market a podcast as a tangible brand; there’s nothing to look at or experience in the same way you normally would, there’s not much to buy into other than ideas, thoughts, and inspiration. 

So to help your podcast stand out, you need to get creative in the way you articulate the brand and find a way to market it well, and there’s no better place to do that than on Instagram! Podcasts have a similar audience to Instagram, so it makes sense that the two converge and work together seamlessly. 

Both are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average. 

Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!). 

Given the crossover, it makes sense to market your podcast on Instagram, and additionally, since so few podcasts do this well, it’s also an easy way to stand out from the crowd. 

Instagram fits into your social strategy by being an easy one-shop-stop for pictures and short videos. And there is plenty of creative ways you can use it to promote your podcast on your profile. First, make sure that you have the link to your podcast placed on your Instagram bio. Also make sure that there is a link to your podcast on every post you make. This means that when a user likes your post, they can access your podcast straight away. 

The simplest way to start posting is using images. 

f you’ve been on any social media site in the past few years, I’m sure you’ll have heard of hashtags. 

They’re the easiest way to connect with the things that interest you across sites. Users who post anything can add hashtags to reach groups of people who they think will be interested in what they’ve posted. 

f you’ve been on any social media site in the past few years, I’m sure you’ll have heard of hashtags. 

They’re the easiest way to connect with the things that interest you across sites. Users who post anything can add hashtags to reach groups of people who they think will be interested in what they’ve posted. 

  1. Analyse and listen to your chosen podcast station what current topics/podcasts are normally covered? (Note down your findings)  
File:Bbc-radio-1-logo.png - Wikimedia Commons

BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. Radio 1 provides alternative genres at night, including electronica, dance, hip hop and indie, whilst its sister station 1Xtra plays Black contemporary music, including hip hop and R&B. 

Radio 1 broadcasts throughout the UK on FM between 97.1 MHz and 99.7 MHz, Digital radio, digital TV and on BBC Sounds. It was launched in 1967 to meet the demand for music generated by pirate radio stations, when the average age of the UK population was 27. The BBC claim that they target the 15–29 age group, and the average age of its UK audience since 2009 is 30. BBC Radio 1 started 24-hour broadcasting on 1 May 1991. Due to the COVID-19 pandemic, there have been temporary changes. 

In March 2020, The Radio 1 Breakfast Show started later at 7 am to 11 am. Scott Mills would also present his show from 1 pm-3 pm with Nick Grimshaw starting until 6 pm. BBC Radio 1 Dance Anthems now started from 3 pm with 2 hours Classic Anthems and it would end at 7 pm. 

In July 2020, Alice Levine and Cel Spellman announced their resignation from BBC Radio 1. In September, Vick Hope was announced to join Katie Thisleton replacing Spellman. 

In September 2020, a new schedule was announced. 

This meant that The Radio 1 Breakfast Show was extended by 30 minutes until 10:30 am. Also, Scott Mills’ show was shortened by 30 minutes from 4 to 3:30 pm. Toddla T was also announced to be leaving the show after 11 years. Annie Mac’s evening show moved from 7 pm to 6 pm with Rickie, Melvin and Charlie from 8 pm. Jack Saunders would host a new show called Radio 1’s Future Artists with Jack Saunders from Monday to Wednesday. 

Friday Schedule was also announced. Radio 1 Party Anthems moved from 6 pm to 3 pm and it would be hosted by Dev. Also, Annie Mac, Danny Howard, Pete Tong and Essential Mix shows moved 1 hour earlier. Dance Anthems on Saturday have been confirmed starting to its original time slot from 4 pm. 

On 26 September 2020, MistaJam left BBC Radio 1 and BBC Radio 1Xtra after 15 years. It was announced that Charlie Hedges would take over Dance Anthems from 3 October 2020. 

BBC Radio 1 Dance launched on Friday 9 October. The station is broadcast exclusively on BBC Sounds. 

In November 2020 it was confirmed that Dev Griffin, Huw Stephens, and Phil Taggart would all be leaving the station. Radio 1 Breakfast will return to five days per week while three new presenters will take turns hosting the early breakfast slot on Fridays.

New Schedule was announced for 2021: Arielle Free would present the early breakfast show from 4am as Adele Roberts would present the weekend breakfast show. Matt and Mollie are moving back to the Fri-Sun 1pm-4pm slot with Party Anthems at 3pm on Fridays. Sian Eleri would present the Chillest show at 7pm on Sundays taking over from Phil Taggart. Gemma Bradley would present the BBC Music Introducing Show at 10pm on Sundays taking over from Huw Stephens. 

Radio 1 regularly supports charities Comic Relief, Sport Relief and Children in Need. 

On 18 March 2011, BBC’s Radio 1 longest-serving breakfast DJ Chris Moyles and sidekick Dave Vitty broadcast for 52 hours as part of a Guinness World Record attempt, in aid of Comic Relief. The pair stayed on air for 52 hours in total setting a new world record for ‘Radio DJ Endurance Marathon (Team)’ after already breaking Simon Mayo’s 12-year record for Radio 1’s Longest Show of 37 hours which he set in 1999, also for Comic Relief. 

The presenters started on 16 March 2011 and came off air at 10:30 am on 18 March 2011. During this Fearne Cotton made a bet with DJ Chris Moyles that if they raise over £2,000,000 she will appear on the show in a swimsuit. After passing the £2,000,000 mark, Cotton appeared on the studio webcam in a stripy monochrome swimsuit. The appearance of Cotton between 10:10 am and 10:30 am caused the Radio 1 website to crash due to a high volume of traffic. 

In total the event raised £2,622,421 for Comic Relief.

Radio 1 Roadshows 

BBC Radio 1’s Big Weekend 

Ibiza Weekend 

BBC Radio 1’s Teen Awards 

Edinburgh Festival 

Europe’s Biggest Dance Show 

BBC Radio 1 Dance 

Radio 1 has won the International Dance Music Awards every year from 2002 to 2020 with the exception of 2010. 

  1. Who listens to your chosen podcast station? Research the target audience. Carrying out primary and secondary research i.e. vox pops and surveys.  https://www.radiocentre.org/files/appendix_a___bdrc_bbc_r1_r2_audience_research_website.pdf 
  1. Now with this information, create a Listener Profile for your chosen podcast station. This should include; 

Research into copyright laws you would have to abide by if you had recorded your sound professionally. Consider music.


Copyright is an automatic right and arises whenever an individual or company creates a work. To qualify, a work should be regarded as original, and exhibit a degree of labour, skill or judgement.

This law gives the creator ownership over literary, dramatic, musical, artistic works, sound recordings, broadcasts and films. This gives them the power to object to distortions of their work.

Rights cannot be claimed for any part of a work which is a copy taken from a previous work. For example, in a piece of music featuring samples from a previous work, the copyright of the samples would still remain with the original author.

For sound recordings, the duration of copyright is 50 years from the end of the calendar year in which the work was created, or, if the work is released within that time: 70 years from the end of the calendar year in which the work was first released.

For musical works, the duration of copyright is 70 years from the end of the calendar year in which the last remaining author of the work dies. If the author is unknown then 70 years from when the piece of work was created.

Radio stations must have a license to play music on-air to avoid allegations against them by the creator of the music being played. The broadcast they then air will be copyrighted because it is an original performance.

  1. Research a range of social media sites. What can you find out about these social media sites? Who are the audience? How long have they been active? What are they used for? What about their layout and design? You should look at the following and include screenshots: 
  • Instagram 
  • Twitter 
  • Facebook 
  • Snapchat 
  • Linkedin 
  1. Choose your social media platform where you will promote your podcast. Explain why you have chosen this platform. Why is it suitable for your podcast? How will you use the platform to reach your target audience?  

Part four-Solving your BBC Podcast Problem 

The recording techniques I will use are phone-ins from a random member of the public that watches Radio 1’s Breakfast Show. However, we realised how hard this would be to achieve so we decided to improvise and record a phone call between one member of our group and our two presenters. We also wanted to arrange tweets to read out during our radio show. We achieve a version of this by asking one member of our group to write some tweets instead. We wouldn’t have been able to gather authentic tweets because none of us really have a huge following on Twitter.

For equipment, we thought that it would be easiest to record our phone-ins with an audio recorder so that the sound quality wouldn’t be sacrificed. We obviously will use all the equipment and software from the radio station to record our 5-minute segment. We thought that Audacity would be the best for recording our audio and then we edit it together with Final Cut Pro. We would like our audio recordings to have high-quality sound playback so we decided that the radio microphones would work best.

We think that altogether the production of our radio segment will take about a week to fully complete. We have been asked to make a 5-minute segment that can replace an existing feature for Radio 1’s Breakfast Show. We have had two practice sessions that lasted for about 20 minutes each. This helped us learn the basics of how the radio station works. As a group, we would like two recording sessions booked to get all our audio recordings together to add and edit in Final Cut Pro.

We have chosen music from the current charts to appeal to a wide range of audiences as these are all songs people have become accustomed to over the weeks. However, we would like to try and include some less well-known artists and songs to introduce something new to the radio segment. As a group, we thought that it would be most effective to include light-hearted chit-chat between each 30-second burst of music. This gives the audience a much more personal involvement to the radio segment. The social media involvement that we planned on including also would give the audience a better feeling of control over what they’re listening to.

Now you have researched your podcast channel and Social Media Presence, you must create your very own podcast. You must complete the relevant planning and paperwork for your chosen specific audio-based problem. 

  1. Produce a detailed plan to show how you will solve your chosen podcast problem. Which recording techniques will you use? Which equipment? How long will it take? How will you use sound to appeal to your target audience?  
  1. Write a script (Using appropriate scripting format)  
  1. Fill out any relevant paperwork (Recording schedule, contributor consent forms, risk assessments, crew and cast lists)  
  1. Record any extra sound effects/music/vox pops and interviews you will use in your podcast 
  1. Record your podcast! You can use any equipment to record your podcast, including your phone, you can use free audio editing software such as Audacity to edit. 







Led by 29-year-old architect Faris Rajak Kotahatuhaha, the group envisaged a submersible vessel capable of producing 16-foot-thick, 82-foot wide hexagonal icebergs. The process would begin with the submarine dipping beneath the surface to fill its central cavity with seawater. Salt would then be filtered out, raising water’s freezing point by more than 3 degrees Fahrenheit, after which a hatch closes over the chamber to protect it from the sun. An iceberg would then form naturally inside, before being ejected a month later. According to the team behind the project, the hexagonal shape may encourage the icebergs (or “ice babies” as Kotahatuhaha refers to them) to interlock with one another and form larger frozen masses

Broadcast wheel                                                                                                           



10 secs: Hello and good morning everyone, you’re listening to … You’re listening to the BBC Radio 1 Breakfast Show with me Alicia Pillinger  here we discuss current topics that are lesser known in everyday media, today we are going bring up the rather large topic of the environment. 

So, we all are aware of global warming for most it has almost become a normality, an accepted fate however what’s being done about it what’s the positives for nature in this pandemic and is nature finally taking back over? 

50 secs: only 2 left The Northern White Rhinoceros 2018 Scientists have successfully created embryos of the functionally extinct Northern white rhino. … In January 2020, those involved with the project announced that another embryo had been successfully created in December 2019. All three embryos now remain frozen under liquid nitrogen 

The Spix Macaw  Since the year 2000, the species has been considered extinct in the wild. Today only around 160 Spix’s Macaws exist in captivity worldwide. Rio the film 

West African Black Rhino one of four subspecies of rhinoceros. 2006 

What can we do 

60 secs:  


20 secs: 

40 secs: 

Quotes and charity  

Transfers smoothly from previous minuet 

30 secs: 

30 secs: 


60 secs:

Part five- Promoting Your Podcast 

Now you have completed your research and podcast, it is time to develop a Social Media Presence using a social media site of your choice i.e. Instagram. You MUST include: 

• Details about what your site is about 

• Your uploaded podcast (with relevant links and hashtags) 

• Valid methods of getting in touch with you (a dedicated e-mail address, contact form etc…)     

• A logo                                                                

Part six– Evaluating your Podcast and Social Media Presence 

Evaluate your solution to the podcast audio-based problem and your choice of Social Media Presence. This can be presented either as a 500- word written evaluation, vlog, or 10-minute presentation.  

You should cover the following areas:  

  • Have you addressed the needs of the target audience of your podcast? How?  
  • How did your solution meet your original intentions?  
  • What types of sound did you use? How were they successful? How did you solve the problem?  
  • Was your chosen Social Media Presence appropriate for your audience? 
  • How effective was your Social Media Presence in promoting your podcast? 
  • What are the strengths and weaknesses of your work? 
  • how did the wheel help


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